{"id":1,"date":"2019-11-11T16:32:24","date_gmt":"2019-11-11T16:32:24","guid":{"rendered":"http:\/\/theauthenticdentist.com\/?p=1"},"modified":"2019-11-23T00:11:56","modified_gmt":"2019-11-23T00:11:56","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/theauthenticdentist.com\/hello-world\/","title":{"rendered":"Introduction to The Authentic Dentist\u2120"},"content":{"rendered":"\n<p>Welcome to the Authentic Dentist Podcast.<\/p>\n\n\n\n<p>Join Dr. Allison House of House Dental in Scottsdale and Shawn Zajas, Founder of Zana\u2026 a company helping Dentists extend their Care Beyond the Chair, as they lead dentists deeper along the journey of authenticity \u2013 to reach greater fulfillment in their professional lives and to deliver remarkable patient experiences.<\/p>\n\n\n<div style=\"width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow: hidden;\"><iframe style=\"width: 100%; height: 170px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/03a9d623-6d21-4b58-b594-88057af6619f\"><\/iframe><\/div>\n\n\n<p>At the core of the authentic dentist is the belief that the answer to the current challenges in dentistry is dentists discovering that their greatest asset and point of differentiation is their personal brand \u2013 and that forming that brand out of their authentic selves is the best strategy for success in dentistry today.<\/p>\n\n\n\n<h4>Listen above, or read the transcript below \ud83d\ude09 <\/h4>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So this is Shawn, founder of Zana\nand I&#8217;m here with my good friend, Dr Allison House.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Good morning. Thank you for having\nme.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So we decided that we would start a\npodcast because we both care about dentistry and want to see how together we\ncan just help dentistry with our perspective and with everything we&#8217;ve come to\nknow me with what I know about business, and you as a excellent dentist because\nhow long have you been in dentistry?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So I&#8217;ve been practicing 19 years\nnow. I graduated in 2000. I&#8217;ve had my own practice for about 17 years and I\nstarted from scratch. So it was, it&#8217;s been quite the journey and I would never\nsay I had everything figured out. I don&#8217;t know if you ever figure everything\nout, but I figured out a couple of things and I&#8217;d love to share and I&#8217;d love to\nhear other people&#8217;s opinions.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And my experience, growing up in my\ndad&#8217;s with his dental supply company and since then starting two other\nbusinesses, it&#8217;s been understanding the struggle of having to start a business,\nrun a business and everything that goes into that. And that&#8217;s why genuinely I\nthink dentistry is incredibly hard, especially today. So maybe 20\/30 years ago\nit was okay to have like a yellow pages ad or just the listing and that was enough.\nBut now I feel like because of the way things have changed, a dentist is\nexpected to have clinical excellence and at the same exact time really know\nbusiness, which is I think such a unique challenge these days.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So I remember I told you kind of\nwhat I was doing and what my practice was like and you looked at me with a\nshocked look and said, &#8220;So you&#8217;re an entrepreneur and you&#8217;re the business\nmanager and you&#8217;re the surgeon? How is that even possible?&#8221; And we just do\nit. But it doesn&#8217;t mean that we do all three well. It&#8217;s very difficult. I was\ntrained to be a dentist, but I have no business education whatsoever. None,\nthis has all been learned on the fly.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Would you say that&#8217;s true of most\ndentists?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I would say most of us.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Like how common would it be for a\ndentists, let&#8217;s say, to have an MBA?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Very uncommon.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And that&#8217;s just because the time\nand money you invest in your dental education?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Well, if I was going to invest more\nmoney, I&#8217;d want to invest in my clinical skills. I probably wouldn&#8217;t invest in\nmy business skills even though I recognize I need those skills.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So I guess that leads us to why\nwe&#8217;re doing this podcast is because we recognize dentistry is at this\ninteresting place. And I think as we&#8217;ve talked about, because of DSOs and the\nway that they&#8217;ve entered the market and brought business best practices to bear\nin the industry, it&#8217;s not okay anymore for a small group practice or a solo\npractice to simply just open up a shop and practice dentistry.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I think you can, but it&#8217;s, you&#8217;re\ngoing to run into a lot of challenges. Like I said, the learning curve is\nreally steep to run your own practice. You have to know all the things you just\nsaid with marketing and branding. But you also have to know all the CDC\nguidelines on how to keep your practice clean, you have to know all the\nguidelines on how to run your insurance and you have to have all your clinical\nskills. Oh. And then you have to manage your team, which is quite the\nchallenge. So it&#8217;s a lot. It&#8217;s a lot to learn very quickly.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Well, so I know with my team, I\nhave specialists in most of those areas and I entrust them with those areas.\nBut I know most of the team that a dental office would have is specialized to\nactually providing good oral care. I know there&#8217;s a office manager, but even\nthe office manager, like how often is it that they have a degree in management\nor even like, like I said, some higher level education, like an MBA in\nbusiness?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I would say that is very rare. Most\nof the time your office manager is someone you&#8217;ve promoted who used to be a\ndental assistant. So it&#8217;s rare probably for them to have a bachelor&#8217;s degree.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Wow. Yeah, I see. So I think that&#8217;s\nlike unfathomable to think that again, you&#8217;re charged with having to just do\nbusiness great. Like you need to attract eyeballs today, you need to be able to\nhandle online reviews. Well, you know, your online presence with a website,\njust hiring correctly, all the HR issues, just managing your whole brand. But\nat the same time, if you have an option to continue learning, you&#8217;re probably\ngoing to invest that in your clinical expertise. Right?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I think you want us to, right?<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Yes.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; As patients. Yeah. So it&#8217;s created\nsome real challenges for all of us and it&#8217;s made it so our younger dentists\nhave trouble breaking into becoming owners.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So tell me a little bit more about\nmaybe you, where you&#8217;ve come from, even where you&#8217;ve served.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So I grew up in Flagstaff and I\nwent to Northern Arizona University because I had a scholarship. And then I\nwent to the university of Alabama, Birmingham for dental school, which was\nquite the adventure and I have wonderful things to say about it. But my husband\nand I moved to the South and then I came back and I started practicing in a\ncorporate practice here in Phoenix, Arizona. And I ended up working in seven\npractices in two years.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Wow. Why?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I didn&#8217;t like where I was and I\ncouldn&#8217;t figure out why I was still uncomfortable. I got fired from one of\nthem. Yeah, that was devastating. And the reason I got fired, I had a patient\ncome in and I supposed to pull all of her upper teeth and put her denture in.\nAnd this is back when we had folders with notes in them.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Now of course we have computers.\nYou can&#8217;t work in dentistry without a computer now. But we used to have these\ncharts and I opened up and I couldn&#8217;t read the handwriting and I couldn&#8217;t see\nwho had taken the impression and made the denture.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So there were four other doctors in\nthe practice. And so I went to every one of them and asked them, &#8220;Okay, so\nwho made this denture?&#8221; Well, I finally figured out that an assistant had\ntaken the impression and the lab had made a denture out of it, and I just couldn&#8217;t\npull her teeth and deliver the&#8230; I just, I couldn&#8217;t.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; That&#8217;s not acceptable. Right? Like-<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Well, I didn&#8217;t know how that\ndenture would fit and I&#8217;d left. I mean, I would leave her was no teeth. That\njust seemed unfathomable to me. Patient was pissed at me really, really,\nbecause she&#8217;d taken the rest of the week off. She was ready for this and my\nboss was not happy with me either. And I got fired for it. I wasn&#8217;t fired that\nday, but I was fired soon after and it was quite obvious this was why.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And my husband was not amused. I\nhad never been fired from a job before. And we had student debt, and we had two\nlittle kids. It was not fun. And now I look back and it was this ethical\ndecision, but it was also really a financial decision. But I had support. My\nhusband at least had a job. I can&#8217;t imagine if I was the primary breadwinner,\ncould I have made that decision? I don&#8217;t know. And I worry about young\ndentists. Are they putting that position still?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Anyway, so that&#8217;s one of the reasons\nI started my own practice is because I wanted to have control. But when you&#8217;re\non your practice, you still have to pay the bills. People expect you to pay the\nrent?<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Yeah, the struggle is real. I mean,\njust hearing your story. It&#8217;s like, yeah, like what were you supposed to do\nwhen faced with this ethical decision early on in your career and deep down\ninside you just knew like you couldn&#8217;t pull the teeth.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I just couldn&#8217;t do it. People were-<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; But the consequence of that could\nlike-<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; It was devastating.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Yeah, the vulnerability in your\nprofessional, I mean you had, like you said you had debt and I&#8217;m sure there&#8217;s\nchallenges that current dentists and young dentists are facing today that&#8217;s\nvery similar to that.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I hope it&#8217;s not on that scale, but\nI do think that they&#8217;re facing some challenges like that and I&#8217;m hoping that\nthis podcast will give them some hope that they could start their own practice\nor maybe they make just a change in the practice environment they&#8217;re in. Stand\nup for yourself. If we all stood up for ourselves, I think we can make a change\nand it would benefit patients too, not just us.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Oh, absolutely. So being that I&#8217;ve\nknown you now for three to four years, I know a little bit more about some of\nthe things that you probably don&#8217;t want to tell everyone just because it might\ncome across like you&#8217;re bragging, but you&#8217;re kind of a big deal.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Thank you.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And if you just like to share, I\nknow you were the youngest dentist to serve as the President of the Arizona\nDental Association. Is that correct?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Yes, I was the youngest state\npresident. And I was pretty-<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So what is what even led to you\nwanting to pursue that?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Was there, back to the two years in\nthe seven practices, I wrote a letter to our dental association back then and I\ntold them the whole story because I assumed that they didn&#8217;t know, nobody could\nhave known this. And they reached out to me and after we&#8217;d worked on it for a\nwhile, Kevin Earl came along and he&#8217;s wonderful with legislation and he wrote\nsome legislation here in Arizona about what needed to happen. And we have\nbusiness owners have to be registered and licensed here in Arizona in order to\nhave a dental practice. I know that shocks the lay person that they weren&#8217;t\nbefore, that they weren&#8217;t. So you could just open a practice.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So part, like your letter helped\ninfluence that actual legislation getting passed.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; It did.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And, I mean you probably had no\nidea that just, you taking the time to write a letter to the association could\nactually have such a profound effect?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Well, a lot of people listened. I\ngot to help write the bill, I got to testify and suddenly I understood the\npower of a group.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So you kind of got thrust into\nthat?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I did. I did. And my parents are\nvery involved in their physical therapy association. So it was something I\nwould have done anyway, but I was really young to start.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; For sure.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Yeah.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So that just kind of ushered you\ninto wanting to continue to just make a difference, be aware of how you could,\nlike how your voice mattered when it came to just legislation and I guess just\nleading and directing the direction of dentistry.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I think that you want to be in charge\nof your own destiny. And as I gotten older and watched this industry change,\nI&#8217;m recognizing that a lot of people are making decisions about our lives,\ndentists&#8217; lives that are not dentists, and we need to have control of our\ndentists&#8217; destiny. So yeah. So I&#8217;ve really tried to put myself out there and\ntalk about it, which is scary of course.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Absolutely. So just really quick, I\nmean we&#8217;ll probably get into this more in future episodes, but how is it that\nwe ended up coming to meet each other?<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So you came to the Mission of Mercy\nand what&#8217;s funny is I was the President of the Dental Association at the time,\nbut that had nothing to do with the Mission of Mercy. They just told me,\n&#8220;Go over and talk to those people.&#8221; So I did. I came over and I met\nyou and you were just so inspiring. It&#8217;s like you just got what we were doing.\nAnd most people don&#8217;t. They&#8217;re overwhelmed by all of the things that the\nMission of Mercy. But you got it. And you&#8217;ve developed this amazing product\nwith the toothbrushes. I just am so impressed by you.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Well. So the irony is here I was\nwith this company and trying to figure out how we could help the underserved\ncommunities just across the country that really weren&#8217;t getting the oral care\nthey needed. And I hadn&#8217;t met too many organizations or even too many specific\ndentists that kind of identify with this is what dentistry is like in this area\nand I met you and then I met Dr Valcheck and I was just like, these have got to\nbe like the two most inspiring people to really care about dentistry and what\ndentistry stands for.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And unfortunately it was a little\nmisleading because some of the organizations I&#8217;ve met after that were nothing\nlike CASS, now Brighter Way, they didn&#8217;t care the same way that Dr Valcheck\ndid. And unfortunately some of their dentists may not have been as connected to\ncaring as you were either. So I was thinking that everyone I was going to meet\nwas going to be as amazing as you, but that&#8217;s, that&#8217;s when I met you. And\nagain, just right off the bat I was like, wow, a Dr. House is just amazing, the\nway she is serving, the way she making a difference. So that is, that is how we\nmet and that&#8217;s, I guess-<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Kris Volcheck is one of the most amazing people I&#8217;ve ever met. I mean, I got to give him a shout out. He is an amazing person. So that&#8217;s the second one you met. Yeah, that bar was high.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; It was. So if you&#8217;re listening and\nyou don&#8217;t know anything about a Brighter Way or a Dr Kris Volcheck, look him\nup. It&#8217;s just amazing, amazing what he&#8217;s doing. So that has led us, I guess, to\nthis place now where we really believe that it&#8217;s best for dentistry when\ndentists are really practicing in a way that&#8217;s true to their version of\ndentistry, that&#8217;s authentic to their version of dentistry. So that at the end\nof the day, like the patient is going a great experience. It&#8217;s all about what&#8217;s\nbest for the patient and what we believe is best for the patient is dentists\nthat are connected to what they really care about in dentistry so they can live\nsome life-giving.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Yeah, so they are fulfilled. You\nsaid something the other day about 70,000 hours that we spend practicing\ndentistry, that you&#8217;ve done the numbers over a 40 year career, 36 hours a week.\nThat&#8217;s a lot of hours that we spend and it does need to be fulfilling at the\nend of the day. You want to know that you&#8217;ve contributed.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You also had asked me, well, what\nif somebody&#8217;s personality is different than mine or some of the other doctors\nyou work with? And I think that&#8217;s the wonderful thing. There&#8217;s lots of\ndifferent personalities and you do want to practice in that authentic world and\nthe way that you want to practice and attract the patients that need you. I&#8217;m\nnot the right fit for a lot of people. Maybe you&#8217;re not the right fit for a lot\nof people and that&#8217;s okay. That&#8217;s why there&#8217;s so many of us out there. But I\nthink that&#8217;s the philosophy and the way that you want to practice to feel\nfulfilled.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Absolutely. So we&#8217;re excited that\nwe&#8217;re starting this podcast and we&#8217;re excited about just the upcoming weeks and\nmonths. Just sharing more about what that looks like to practice with\nauthenticity, to practice that version of dentistry. That&#8217;s really true to who\nyou are because we want every dentist to be connected to that. If they&#8217;re going\nto spend 70,000 hours in their profession, we want it to be something that is\nfulfilling, that is on mission, that&#8217;s on purpose. That is true to that vision\nof dentistry that they had maybe when they got into dental school and they were\nlike, this is what I&#8217;m excited about and maybe there&#8217;s dentists out there that\nreally aren&#8217;t in alignment with that right now and if there&#8217;s any way that we\ncan encourage them or inspire them or just help provide, whether it&#8217;s a mindset\nchange or tool sets to help them, I believe that&#8217;s what, that&#8217;s what we&#8217;re\nwanting to do.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; That&#8217;s what we were wanting to do.\nAnd you haven&#8217;t said the money part, like yes, you can live a very fulfilled\nlife giving dentistry and you can also make money. It all can go together. I\nthink sometimes you hear that it can&#8217;t, and that&#8217;s an important piece that\nwe&#8217;re going to talk about too.<\/p>\n\n\n\n<p>Shawn:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Absolutely. Absolutely. Well, thank\nyou Allison. I&#8217;m excited for, again, the upcoming episodes. This is going to be\nfun.<\/p>\n\n\n\n<p>Allison:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Thank you. Shawn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the Authentic Dentist Podcast. Join Dr. Allison House of House Dental in Scottsdale and Shawn Zajas, Founder of Zana\u2026 a company helping Dentists extend their Care Beyond the Chair, as they lead dentists deeper along the journey of authenticity \u2013 to reach greater fulfillment in their professional lives and to deliver remarkable patient &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/theauthenticdentist.com\/hello-world\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Introduction to The Authentic Dentist\u2120&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":5326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false},"categories":[55,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introduction to The Authentic Dentist\u2120 - The Authentic Dentist<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theauthenticdentist.com\/hello-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to The Authentic Dentist\u2120 - The Authentic Dentist\" \/>\n<meta property=\"og:description\" content=\"Welcome to the Authentic Dentist Podcast. Join Dr. Allison House of House Dental in Scottsdale and Shawn Zajas, Founder of Zana\u2026 a company helping Dentists extend their Care Beyond the Chair, as they lead dentists deeper along the journey of authenticity \u2013 to reach greater fulfillment in their professional lives and to deliver remarkable patient &hellip; Continue reading &quot;Introduction to The Authentic Dentist\u2120&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theauthenticdentist.com\/hello-world\/\" \/>\n<meta property=\"og:site_name\" content=\"The Authentic Dentist\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-11T16:32:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-23T00:11:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theauthenticdentist.com\/wp-content\/uploads\/2019\/11\/The-Authentic-Dentist-\u203a-Episode-1-\u203a-Introduction-to-Our-Podcast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shawn Zajas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theauthenticdentist.com\/#website\",\"url\":\"https:\/\/theauthenticdentist.com\/\",\"name\":\"The Authentic Dentist\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theauthenticdentist.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/theauthenticdentist.com\/hello-world\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/theauthenticdentist.com\/wp-content\/uploads\/2019\/11\/The-Authentic-Dentist-\u203a-Episode-1-\u203a-Introduction-to-Our-Podcast.png\",\"contentUrl\":\"https:\/\/theauthenticdentist.com\/wp-content\/uploads\/2019\/11\/The-Authentic-Dentist-\u203a-Episode-1-\u203a-Introduction-to-Our-Podcast.png\",\"width\":720,\"height\":720,\"caption\":\"The Authentic Dentist \u203a Episode 1 \u203a Introduction to Our Podcast\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theauthenticdentist.com\/hello-world\/#webpage\",\"url\":\"https:\/\/theauthenticdentist.com\/hello-world\/\",\"name\":\"Introduction to The Authentic Dentist\u2120 - The Authentic Dentist\",\"isPartOf\":{\"@id\":\"https:\/\/theauthenticdentist.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theauthenticdentist.com\/hello-world\/#primaryimage\"},\"datePublished\":\"2019-11-11T16:32:24+00:00\",\"dateModified\":\"2019-11-23T00:11:56+00:00\",\"author\":{\"@id\":\"https:\/\/theauthenticdentist.com\/#\/schema\/person\/7131d56d7275516c2f045ef6c760156e\"},\"breadcrumb\":{\"@id\":\"https:\/\/theauthenticdentist.com\/hello-world\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theauthenticdentist.com\/hello-world\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theauthenticdentist.com\/hello-world\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theauthenticdentist.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introduction to The Authentic Dentist\u2120\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/theauthenticdentist.com\/#\/schema\/person\/7131d56d7275516c2f045ef6c760156e\",\"name\":\"Shawn Zajas\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/theauthenticdentist.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc7ef24a252f724ab1dd83e93ac70b1c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fc7ef24a252f724ab1dd83e93ac70b1c?s=96&d=mm&r=g\",\"caption\":\"Shawn Zajas\"},\"url\":\"https:\/\/theauthenticdentist.com\/author\/shawnzajas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introduction to The Authentic Dentist\u2120 - The Authentic Dentist","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theauthenticdentist.com\/hello-world\/","og_locale":"en_US","og_type":"article","og_title":"Introduction to The Authentic Dentist\u2120 - The Authentic Dentist","og_description":"Welcome to the Authentic Dentist Podcast. 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